What’s the key to starting a new project?

Having a clear idea of what you want to say and how you want to say it is what takes your words from good to outta-the-park great.

We know which one you’d rather.

'WTF is a creative brief' we hear you asking. It’s a definitive list of questions to articulate the who/what/why of your words and finesse them into clear, memorable copy.

And you don’t even need a pen. Unless you’re into that kind of thing.