What’s the key to starting a new project? Well, starting, for one.

But a creative brief is second.

Having a clear creative brief is what takes your work from ‘putting-words-on-a-page-average’ to ‘holy-sh*t-this-is-awesome’.

We’re pretty sure we know which one you’d rather.


But WTF is a creative brief? It’s a list of questions that helps you articulate the who/what/why of your project and translate it into clear, memorable copy. The kind that helps you put together one bangin’ project and wins over your audience. Rad, right?

What are you waiting for, legend? Go get after it.