We’ve defined voices and finessed words for everyone from Starbucks and Deloitte to Amazon and the Scottish government.

Plus creative agencies, architects, healthcare platforms, light makers, and, honestly, we could keep going.

But we’re not just talk — we’re action too. Here’s some work to prove it.

Brand identity and voice

We've helped brands find their voice, sharpen their identity, and figure out exactly what they want to say. Then we write it in a way that's unmistakably theirs.

A magnetic brand voice and identity for a lifestyle retailer with a strong sense of self and an even stronger sense of place.

“Inspired by the places that enrich our lives, we curate objects and create moments to help you foster a sense of place in your everyday — in every way you deem worthwhile. How it manifests might look a bit different for everyone, but what underpins this vision of ours is simple: do what we can to help people live a life they value.”
A complete brand platform and voice for a healthcare organisation that treats whole people, not just presenting problems.

“At our core, we’re people helping other people. We know that people come to us in moments of uncertainty, whether they’re seeking preventative steps, looking for a diagnosis, or facing something potentially life-altering. That’s why we lead with empathy, humility, and heart — even when it’s hard.”
Raised General Medicine’s standard of copy and brand voice to build a brand that connects people with care.

“We’re the outcome-focused healthcare platform offering a better way to access complete care in real time. From general concerns and preventative treatments to unexpected emergency triage, General Medicine uses one simple interface to connect members with high quality clinical health practitioners that put their care first. No matter what.”
Crafted an empathetic tone of voice and brand personality for Frame, an online therapy platform.

“Our voice serves as a reminder that emotions aren’t right or wrong, they are just part of the human experience and processing your emotions can lead to great personal growth. And that talking through it with a qualified, supportive therapist is a better way to understand ourselves while finding autonomy in self-care.”

Website copy

From homepage headlines to full website copy, here's a selection of words we've had the pleasure of turning into sentences for brands of all sizes and shapes.

Articulated a collaborative platform that empowers communities to reimagine, plan, and strengthen their public spaces, in partnership with the Scottish Government.

“Our Place helps people work together to reimagine the spaces at the heart of their community. Explore the potential of your place with a collaborative tool that empowers the creation of public spaces that matter to people.”
A laser-focused brand voice and website copy for an IT solutions provider that wanted to sound less like an IT solutions provider.

“Every degree of accuracy has a ripple effect through your business. We find the opportunities to affect change where it counts and build opportunities for where it will.”
Took the (Taco) party from the plate to your eyes with website copy that’s as offbeat as their menu.

“Our menu is a celebration (or a party, if you will) of local ingredients grown, sourced, and made within the heart of Colorado's Grand Valley. From the farmers, ranchers, producers, and brewers we call our partners to the friends and neighbors we call our family, everything we make and plate is infused with love. And hella flavor. It’s a little different every day and it always changes with the seasons.”
Evolved Studio Create’s website copy to take them from solo freelancer to multidisciplinary design studio.

“Multi-hyphenate describes more than just our studio. It’s a reflection of how we wonder, design and create results with every business that shares our ambition to build something that’s stand-out-meaningful.”
Crushed new website copy for Grape People, proving that great wine is for anyone (even Merlot apologists).

“You don’t have to know everything about wine to love drinking it. You just have to appreciate the diversity of flavours and trust your intuition when it comes to sampling something new. We’ve made it our mission to curate the best and brightest bottles to give you easy access to the high-quality, full-of-personality wines that suit a life well lived. There’s something for any moment, curated from every corner of the world, waiting for you to try.”

(brand + design c/o Giada Tamborino Studio)
Helped the Canadian Foundation for Economic Education make children’s financial literacy feel accessible and empowering.
“With interactive modules that build money confidence, FinLit helps you take ownership of your finances and feel empowered in your choices. It’s a self-paced resource that gives you the tools to explore how your money can be earned, saved, or spent, so you can feel financially inspired and prepared for your future.”

Product descriptions

A selection of product descriptions written for brands across categories, continents, and customer bases.

Struck a balance between careful articulation and momentous ideas to create website copy and 48 product descriptions for Nashville’s brightest light makers.

“This powder-coated pendant comes with a cool-to-us story. Originally designed for the Noelle Hotel, we loved it so much we wanted to give it a place in your space. Using the same process, we created a wooden mold, wrapped metal around it to create the shape, did a few other things, and voila: alluring indoor illumination.

Best for: ordering multiples.”
Supported Abbot’s successful rebrand with website and product copy, along with packaging descriptions that were the word-equivalent of umami flavouring.

“Deliciously crisp and flavorful, Abbot’s Chopped Chick’n adds a hint of aromatic herbs and a juicy, satisfying bite to your favorite dishes.
Made from plants and crafted with care, this versatile protein enriches every meal with simple, whole ingredients.”
Wrote statement copy and product descriptions for STPL’s elevated t-shirt brand of, you guessed it, staples.

“The power of this shirt lies in its simplicity. This soft grey tee is in it for the long-haul, with a perfect fit, softness for days, and a simple construction that will go the mile (and then some) with you. “

(brand + design c/o Gorilla)
Grain-deep ambition became the foundation of WoodArq’s website copy and product descriptions, bringing lived-in luxury down to studs and slats.

“Bring modern style and sound control into perfect harmony. Our Arq® Acoustic Colored Slats offer a refined palette to complement any interior.
Crafted for durability and superior acoustics, these panels add depth and calm to your space with sleek, clean lines. Designed for easy installation, they blend effortlessly with a variety of styles to elevate your space with subtle sophistication.”

(brand + design c/o non-linear)

Miscellany, etc.

While some of our work lives outside a distinctive category, it still deserves at least a few lumens of spotlight.

Supported Deloitte's WorldClass campaign with the articles and interviews that put real people at the centre of a global commitment to education and opportunity.

“Jack Growden’s unwavering optimism and belief in the power of people is at the core of every LiteHaus International initiative. By seizing the opportunity to roll up his sleeves, address an issue, and commit himself to making a difference, he’s turned technology into a lifeline and converted a simple idea into a mission that's instilling confidence and empowering brighter futures. Growden's small act of generosity has become a powerful force for change, and with technology labs uplifting remote communities and devices in the hands of even more students, countless people have been given the tools to uncover new possibilities and unlock their potential.”

This international campaign was recognized for ‘Best Social Impact Initiative’ at the 2025 Future Workplace Awards.
We worked with Consume and Create to build brand identities for a selection of Live Nation venues, creating concepts, voices, and headline territories for rooms that had decades of atmosphere and needed language to match.

“The best text you'll ever get starts with ‘meet me at the local.’
This rowdy, backyard venue that you call home from Thursday-Sunday, and some days in between, offers unpretentiousness with a smash of sass. Its gritty attitude plays well with beer from the bottle, and its no-assholes policy means that everyone is there for the same thing: one hell of a good time.”
In partnership with Catapult, we created unique ‘play personas’ along with copy to support their brand activation with Virgin Media in Dublin’s Science Gallery.

“You’re about to step into The Virgin Media Playhouse, which is designed to help you discover and explore your unique play personality. You’ll experience a range of games, embrace teamwork, try something new, and learn which style of activity brings you the most joy so you can add elements of play into your every day.”
A fortnightlyish Substack about trail running, gravel cycling, and everything worth doing beyond your front door, written by someone who shows up to every adventure with most of the gear and a general idea.

“After all, there will always be someone faster. There will always be someone slower. But it’s the runs, rides, and routes that lay beyond the binary of speed that add depth to our days — and they deserve to be shared equally as much as the podium-topping race recap.”

Let’s give life to your words.

Let’s do the damn thing