Crisp copy is more than pretty words strung together.
So, what is it then? It's kinda like that feeling you get when the server comes out of the kitchen with your plate of food. Words that feel like that first happy hour drink. Or when the lights dim in the movie theatre. It's the edge-of-your-seat anticipation that something amazing is about to happen.
It's copy that speaks to your heart - not your head. And, yeah, there are some pretty words strung together. We like pretty words. But they're always chosen wisely. Scout's honour.
For copy that's a little
left of centre
We only like doing things we're good at. What's that, exactly? We're glad you asked.
The show pony (a.k.a what your audience reads)
Content + body copy
Headlines + taglines
Tone of voice
Communication + content strategy
Copywriting workshops (we’ll bring snacks)
Hi, I'm Elizabeth
COPY WITH PERSONALITY AND ZEST IS MY SPECIALTY.
I believe in the power of morning lattes, taco Tuesday, using your turn signal, and that clever copy doesn't have to be out of reach. Clichés and stock phrases don't have to be the name of your game, and I don't want you to settle for boring when you can have zesty instead.